Charlie Gearside

Projects

The body of work I've amassed in a decade of being a jack of all trades.

Koala

How we do creative marketing at Koala

We apply software principles to marketing and take creative risks. This has helped us create a brand that is well-loved and growing crazy.

Van Diemens Land

Creating an Australian lifestyle brand

Van Diemen's Land is my vision for an Australian lifestyle brand, creating premium luggage and bedding from heavy canvas.

Harris Farm Markets

Rebranding a supermarket

During my time at Special Group in Sydney, I worked on rebranding an iconic green grocer to take them closer to the farm.

Worldwide Med

Building a search engine for med schools

Worldwide Med is the first back-end system I coded from scratch. The result was a simple CMS that upgraded my skills from beginner to intermediate.

Advertising

Big Bash Cricket

Disclaimer: I love cricket. So to get to work on a campaign for the game's new professional competition was a dream result.

Advertising

TV ads I made

These are a couple of the TVCs I was lucky enough to make in my three years working in advertising agencies.

R.M. Williams

Rebooting an icon

This project was a real pleasure to work on, given my love for the R.M. Williams brand, which has been taken seriously as a clothing outfitter for country-based Australians for decades.

Charlie Gearside
© 2025 Charlie Gearside
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