My story (so far)
The last few years I've had a lot of fun working on internet businesses – creating products, ad campaigns, web apps, and releasing them to the world.
I like to work fast, documenting the ups and downs. The ones that worked, the ones that didn't, and why.
If you enjoy this stuff, please share and say g'day at firstname.lastname@example.org
Where I've been
In the last decade I've been a designer, web developer and advertising creative.
As a teenager my love for Photoshop and cars had me illustrating the car designs of the future. According to Wikipedia, this scene now has a name – Virtual Tuning, though I called it 'photoshopping cars'.
This led soon led to my first website, awkwardly coded from tables in Adobe Dreamweaver. This also led to my first dollar on Google AdSense. The cost-per-click on car keywords was beyond good, so this served like a gateway drug into the world of online business.
From there, convinced that I was cooler than my computer science cohort, chased a shiny position in an Advertising Agency. With my dad's advertising war stories from the Golden Age of the 1980s ringing in my ears, I thought I had found my calling.
Turns out, it's nothing like Mad Men anymore, thanks to the A-bomb that was the internet. Budgets are smaller, marketers are more timid and ideas just aren't as wide-reaching as they used to be.
In the last couple of years I've built two web apps (Decka and WorldwideMed) and two brands (Petflair and Van Diemen's Land), and each one is taking my closer to my goal of building a successful online business.
In 2018, my plan is to take fewer, bigger bets and improve my focus. To say yes to fewer things and execute one project at a time.
As of March 2018, I'm Creative Director at Australian furniture startup Koala.com