Charlie Gearside

Blog

This is where I think aloud about marketing, advertising and software.

Blog

My favourite books

Of the 150 or so books I've read in the last 3 years, these are the ones I keep coming back to. Hopefully there are a few in here you haven't read.

Blog

Why client-side is no longer French Rugby

Going client-side used to be like leaving the National Rugby League, and signing a contract with French Rugby Union. But those days are over (at least in our experience at Koala).

Blog

Computer science 101

99% of people think computers are magic and haven't pulled back the curtain on the mystery. So here's 5 things worth knowing.

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Will robots replace the advertising creative?

The truck driver's days are numbered, but what about the art director and copywriter? Is the sky falling in yet?

Blog

My story (so far)

You don't really know what you like doing (or what you're good at) until you try a bunch of things. And I've tried more than my fair share in the last decade.

Charlie Gearside
© 2025 Charlie Gearside
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