Follow me on the journey.
It was 2016 when I quit my job as an Art Director in Sydney, Australia.
For three years, I had been designing brands and ad campaigns for some big, famous companies.
But the goalposts have shifted from the glory days of advertising.
It's time to embrace the change and move online. So I'm getting war-ready to enter the world of online business.
I'm trading Photoshop for text editors, word docs for wireframes. But I'm finding that the idea is still king.
Check back here for regular updates and cherry-picked bits of wisdom I've gathered along the way.
I also have an email list that helps ad people leave their jobs in advertising, or at the very least, improve their skills in the online realm. Sign up here for regular, non-spammy emails.
If you’d like me to help out on your business, get in touch at firstname.lastname@example.org.